Shoe retailer Brantano, located at the Pembrokeshire Retail Park, will be pulling its socks up and donating shoes to charity throughout November as it launches its latest campaign.

With an estimated 20,000 tonnes of wearable footwear discarded in the UK each year, Brantano is calling on the people of Pembroke Dock to hand in their old shoes, no matter how loved they once were, if they’re no longer worn regularly and they will in turn be donated to Clothes Aid.

The Shoe Swap campaign launched this month, and all donated footwear will be sold in European markets through the Clothes Aid, with proceeds going towards a number of UK charities.

Jane Smith, manager of Brantano’s Pembroke Dock store, said: “We know many people cling on to shoes which no longer see the light of day, but we’re calling on everyone to hand these in to us for this great initiative and raise money for charity in the meantime. So free some space on the shoe rack because those who donate their old shoes can even save themselves money on a new pair with us.”

Michael Lomotey, business manager at Clothes Aid, said: “Unwanted shoes take up space in cupboards and hallways up and down the country, and we’re asking people to ‘step up’ and donate them.

“People may have fallen out of love with some of their shoes, but through Clothes Aid, they can become treasured once again by somebody else and this will help us raise vital funds for UK charities.”

Anyone who donates shoes to their local Brantano store will receive £10 off a £20 in-store purchase.

For more information, visit www.brantano.co.uk